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CRM+Social Networking: Extending Customer Contact
Get those customers’ profiles and their networks to work for you as their online identities are usually in more than one social network.
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It amazes me that the online
It amazes me that the online CRM vendors in particular are not doing more to embrace business focused social networks. On all sit the details of many thousands if not millions of business people, each one a customer or prospect of another. A CRM system linked to such a network would provide enormous value in terms of profiling customers, but also help ensure currency and accuracy of data.We hope to make connections to some of the leading CRM systems available from WeCanDo.BIZ witin the next couple of quarters.
Ian Hendry
CEO, WeCanDo.BIZ
http://www.wecando.biz
Great article! Beyond just
Great article! Beyond just predicting the likelihood of purchasing, I believe that marketing and CRM professionals can leverage social networks to enhance and build brand awareness, establish marketplace credibility and ultimately increase sales and revenue. Our company (Mzinga) has also seen social networks drive offline viewership, online readership, and increased ratings which helps maximize site traffic and increase advertising revenue. There are endless ways to benefit from communities and conversation.I'd love to chat more with you about this topic.
Best,
Aaron | @astrout