Report: Businesses still struggling with CRM
Despite major investments in Customer Relationship Management (CRM) technologies, organizations are still struggling with the fundamentals of managing their customer relationships, according to findings in a new report from Dimension Data SA, which surveyed over 200 contact centers across the world.
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This was reinforced by
This was reinforced by almost half of all respondents, who stated that they lacked any clear goals for CRM. Organizations must realize that they cannot expect to just stick in a CRM application and reap the benefits, unless they take the time to understand properly their business's long-term objectives, and how it can change the way in which they deal with customers.Anju
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